“VISSION WITHOUT EXECUTION IS DELUSION – Thomas Edison”
To be the global leader in currency validation and cash management systems, delivering innovative solutions that enhance our customers’ profitability.
Makhunga Cranes and Engineering will achieve growth beyond our core business in emerging markets.
Makhunga Cranes and Engineering will leverage current technology to drive future growth.
Makhunga Crane and Engineering will create value throughout the organization to enhance customer profitability.
Makhunga Cranes and Engineering as a company draws strength in support of our business philosophy.
* Innovative Solutions: We would like to be known as the innovation drivers
* Customer Focus: We are focused on our customers. We believe our Customers to be the core of our business thus treating them with the respect they deserve.
* Continuous Improvement: We are improving every second of every day.
* Profitable Growth: We are driven by topline growth

Makhunga Crane and Engineering cc aims to be in partnership with all our clients. To provide the best possible quality, service, and assistance in the lifting industry. We aim to provide the best possible prices associated with the best products.

GROWTH – Makhunga Cranes and Engineering cc aims to have annual growth of 15% per annum. This goal could only be ascertained by deploying various marketing strategies. Herewith a couple of marketing strategies which could improve our growth significantly.
Earned Media / PR – According to studies it is believed that 75% of consumers identify Earned Media as a key influencer when considering/requesting services. Earned Media as a form of free advertising familiar nationally/internationally.
Growth Hacking – This concept leverages social media, viral marketing, and other low-cost alternatives to traditional media with one absolute focus: GROWTH. It is a well-known fact that this strategy is credited with 10% more leads than traditional marketing techniques.
Referral program – Implementing specific affiliate programs would have a significant impact on the growth of existing customer base. Customers referred by other customers have a 37% higher retention rate.
Networking Events – Tradeshows remain a top networking tool. This gathers companies within a specific industry into one location for demonstrating the latest products and services. This would therefore enable companies to strengthen relationships with key industry partners, customers, and prospects: Identify market trends and opportunities.
Search Engine Marketing SEM/SEO.
SOCIAL/COMMUNITY CONTRIBUTOR – Growth plays an integral part in contributing to our social environment/community. Makhunga Crane and Engineering believes that the business community is a major roll player in the growth of our community and environment. The current economic position places great pressure upon the Richards Bay community where we would like to become a major contributor and proceed nationally from there. Richards Bay would be our steppingstone into the future of being a charitable contributor to the less fortunate and the environment.
IMPORTS/EXPORTS – It is the aim of most companies/corporations to be able to import and export goods. We aim to source the best quality products for minimal costs as this would enable us to always ensure client satisfaction. As we are a registered importer this goal is extremely ascertainable soon. We envisage to become known internationally and this would thus enable us to satisfy clients in foreign countries.
IMPLIMENTATION OF INCENTIVES – A proven fact is that financial incentives lead to unethical behaviour, foster envy, and discontent. We are therefore planning to implement intrinsic motivation/incentives (this means designing jobs that provide opportunities for employees to make choices, develop skills, do work those matters, and improves on interpersonal connections.
 

Business competitiveness
Every business needs a “competitive edge” to distinguish itself from competition.
Being a “female owned” Crane Company is extremely challenging, however does prove to create an extremely positive working environment.
Makhunga Cranes and Engineering is a small business enterprise run by family members. This enables us to welcome our clients to part of our family and treat them as such.
Family values are extremely important to us, even in the working environment, resulting in top quality service and value for money. We treat our customers the way we would like to be treated and this is of utmost importance.
Our staff are qualified and experienced. Qualification is extremely important, however working experience plays an enormous roll in this industry. We are therefore proud ourselves in our staff’s vast experience in the field.
The administration staff constantly analyse our business strengths and relay the message to staff by means of regular meetings. Our aim is to stay “two steps” ahead, in other words meeting our client’s needs are never enough. The aim is to exceed those needs.

Our aim is to identify the demographic qualities of our customer base. This is done by personal interaction, telephonic follow-ups, and internet research.

Quality policy & objectives
Makhunga Cranes and Engineering is a Certified LME (327) company registered with The Department of Labour (DOL).
It is extremely important for Makhunga to adhere to The OHSA (Occupational Health and Safety Act), MHSA (Mine Health and Safety Act), SABS (South African Bureau of Standards) and all requirements as set out by the Department of Labour.

Service pledge
Our Service pledge to our customers is H O N E S T Y.

H – Helping hands within the industry and within the community.
O – Open door policy.
N – Networking
E – Exceptional Customer Service and the best quality equipment possible.
S – Services unique to Makhunga Cranes and Engineering cc
T – Twenty-four hour stand by and assistance.
Y – Year to date improvement.
 

Customer care: Makhunga recognizes the unique needs of every individual client and allows for enough flexibility to be able to satisfy the needs of each of our potential clients. The company maintains a business culture of friendly, effective, and efficient service to our clients.
Teamwork: Our success is dependent on the collective energy, expertise, and intellect of our team. Collaboration is fostered to achieve the most efficient results for our clients, while maintaining individual accountability.
Integrity: We ensure that we have integrity, accountability, trust, and consistency are at the centre of our company mandate.
Professionalism: We are a company with skilled, innovative, and proactive staff exhibiting a high degree of excellence and entrepreneurship.
Self-responsibility: Our team takes pride in setting the right example and holding ourselves accountable. We celebrate success and see our setbacks as an opportunity to learn especially when it comes to achieving our individual and collective goals.
Honesty: We shall conduct our duties and provide services, without overlooking transparency and sincerity.
Quality: To provide professional quality services and products in the Lifting Industry

Products
Makhunga Crane and Engineering specialises in a wide range of lifting/safety equipment. We have staff with a vast experience on an array of brands and equipment.
Sthal, Kone, Kito, Yale, Black Bear, Pro-Star and Demag are merely a few brands we are familiar with. All types of slings, shackles and rigging equipment.

Services

• Maintenance and Repairs: - We provide our clients with regular maintenance and emergency repair services. 24 Hours a day, 7 days a week, 365 days a year. Our committed staff members are on 24-hour stand-by in the event of an unforeseen breakdown. Proper inspection and follow up maintenance save time and capital which in turn leads to less/minor problems being detected prior to them leading to major breakdowns and down time.
• Hoist and Crane Remanufacturing: - This, in most instances being a more cost-effective alternative to replacing your damaged Hoist/Crane.
• Installation, testing, and modernization (modernization plans can be established to improve productivity) of any/all lifting equipment: - This includes Overhead Cranes, Portal Cranes, Jibs, Monorail systems, the replacement/installation of rail systems, Disassembly and Disposal. “Time is Money” is no cliché when it comes to material handling equipment. Outdated products could lead to slower production it is therefore suggested that our clients speak to one of our well-trained technicians which have passed various trade tests & rigorous training programs to modernize existing systems.
• Load testing / Crack Testing: - This being fundamental in the lifting industry. All load testing is done by qualified and experienced professionals. Any/all load bearing equipment should be tested and/or visually inspected to ensure compliance with the OSH Act and the safety of all parties. It is imperative that an all-round inspection be completed before the actual load test to ensure that all parts are ready to withstand the full capacity. Examples of various equipment being Load Tested and visually inspected are: - Chain Blocks, Lever Hoists, Air Hoists, Electric Chain Blocks, Snatch Blocks/Pulley Blocks, Winches, Lifting Beams, Skips, Forklifts, Cherry Pickers, Truck Mount Cranes and many more. Preceding the Load Test, a certificate (failed or passed) would be issued by the Inspecting officer.
• Reports: - Provision is made on each Load Test Certificate (whether it has passed or failed) for a report from the LMI. Suggestions/recommendations are made by the respective inspector to ensure the full compliance of the specific equipment. A safety file is similarly opened for all tested equipment. This would enable Makhunga Cranes and Engineering cc as well as the customer to keep suitable records of their tested equipment. Our inspection reports are presented in a clear and concise format to avoid confusion. 

ORGINIZATIONAL CHART / ORGANOGRAM FOR MAKHUNGA CRANES AND ENGINEERING cc
ORGANOGRAM FOR MALHUNGA CRANES AND ENGINEERING cc

 • Annalise Brown is the SOLE OWNER of Makhunga Cranes and Engineering cc. There are NO directors/co-owners in this company.
 • Christopher Brown is the heart of the business. He oversees all Technicians and allocation of work.
     
 All administrative staff report to the owner, Mrs. Brown.